GENERAL HOSPITAL HITS 2-YEAR HIGH IN KEY FEMALE DEMOS
The Imminent Return of “Robin Scorpio” and “Baby Fever” Excite Viewers
During the week of September 2, "General Hospital" continued its 50th anniversary celebration, as 'baby fever' powered the series to 2-year highs in Women 18-49 (734,000/1.1 rating) and Women 25-54 (967,000/1.6 rating), 10-month high in Women 18-34 (274,000/0.8 rating) and 5-month high in Total Viewers (2.75 million).
Thursday's telecast, featuring the imminent birth of Britt's baby, stood as the series' most-watched telecast in nearly over 2 years in Women 18-49 (845,000) and Women 25-54 (1.06 million) and in 8 months in Women 18-34 (342,000) - since 8/15/11 and 1/18/13, respectively.
With only a couple weeks remaining in the 2012/13 season, "General Hospital" is pacing for its strongest season in 5 years in Total Viewers (2.97 million), generating the biggest year-to-year increases of any broadcast daytime drama (+14% - vs. 2.61 million), and is also up the most season to season in Women 18-34 (+36% - 253,000 vs. 186,000) and Women 18-49 (+7% - 770,000 vs. 719,000).
Notably, season to date, "General Hospital" is TV's #1 broadcast program in daytime in Women 18-34, and ranks a solid #2 in Women 18-49 and Women 25-54.
“General Hospital,” which airs weekdays at 2:00 p.m. ET/1:00 p.m. PT/CT, on the ABC Television Network, celebrates its golden anniversary during 2013. “General Hospital,” which marked its 50th Anniversary on ABC this past April 1st, is the longest running American soap opera currently in production and the third longest-running drama in American television history.
“General Hospital” was created by Frank and Doris Hursley. Frank Valentini is the executive producer. Ron Carlivati is the head writer.
Full episodes of “General Hospital” are available on ABC.com immediately following the network broadcast. Follow us at: www.facebook.com/GeneralHospital, Twitter @generalhospital (#generahospital).
Source: NTI, U.S. ratings, week of 9/2/13, Live + Same Day; 2012/13 season: 9/24/12-9/8/13, most current.